Privacy policy

Last updated: 18 October 2026

This Privacy Policy explains how Whotex Ltd ("Whotex", "we", "us", "our") collects, uses and shares your personal information when you visit whotex.co.uk (the "Site"), buy from us or contact us.

1. Who we are

Whotex Ltd is the data controller of your personal information.
Company number: 15963614 (registered in England and Wales)
Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: sales@whotex.co.uk
WhatsApp: +44 7351 032364

2. Information we collect

Information you give us: your name, email address, phone number, delivery and billing addresses, order details, account details (if you create an account), messages you send us, artwork or design files you upload for custom printing, product reviews, wishlist items and newsletter sign-ups.

Information collected automatically: your IP address, device and browser information, pages you view, how you use the Site, and information collected through cookies and similar technologies.

Information from third parties: confirmation of payment from our payment providers (we do not receive or store your full card number), delivery status from couriers, and information from Shopify and fraud-prevention tools.

3. How and why we use your information

  • To process and deliver your orders, including payments, dispatch, tracking, returns, refunds and customer service. Legal basis: performance of our contract with you.
  • To produce custom print orders. Artwork you upload is used only to produce your order. Legal basis: performance of our contract with you.
  • To keep the Site secure and prevent fraud. Legal basis: our legitimate interests.
  • To meet legal and accounting obligations, such as tax and bookkeeping records. Legal basis: legal obligation.
  • To send you marketing emails about new fabrics and offers. Legal basis: your consent, or, for existing customers, our legitimate interest in promoting similar products (you can opt out at any time).
  • To understand how the Site is used and improve it, and to show you relevant advertising. Legal basis: your consent for non-essential cookies and similar technologies.

4. Who we share your information with

  • Shopify, which provides our online store, hosting and checkout.
  • Payment providers, such as Shopify Payments, PayPal, Klarna, Apple Pay and card networks, to take payment and prevent fraud.
  • Couriers, such as DHL, FedEx and UK delivery carriers, who receive your name, address, phone number and email to deliver your order and, for international orders, to clear customs.
  • Production partners who make or print fabric for us. They receive only what is needed to produce your order, such as your artwork files.
  • Service providers and apps that help us run the Site, for example wishlist,